People now spend on average only eight minutes on a week day having breakfast compared to 15 minutes 20 years ago.

• On a week day more people eat breakfast in front of the TV (26%) than at the kitchen table (25%). 20 years ago 49% of people had breakfast at the kitchen table and a further 11% in the dining room.
• On a week day 15% of people have only a drink or nothing at all for breakfast.
• 45% of people say they end up snacking mid-morning.
• 67% of people think they have less family time in the morning compared to 20 years ago.

Breakfast food

• A full English is the favourite breakfast to enjoy – 40% of people class it as their top choice to eat at home and 53% when eating out.
• People struggle with basic cookery tasks at breakfast:
  • 33% find it difficult to poach an egg
  • 26% find it difficult to make an omelette
  • 17% find it difficult to boil an egg
  • 17% struggle to make a fry-up
• Black pudding (28%) and kippers (20%) are the most hated breakfast foods.

Celebrity breakfast partners

• When asked which celebrities people would most enjoy having breakfast in bed with the most popular choices were David Beckham and Cheryl Cole. Full results were as follows:
  • David Beckham 24.1% - Victoria Beckham 2.8%
  • Ashley Cole 2.1% - Cheryl Cole 20.8%
  • Peter Andre 8.7% - Jordan 4.0%
  • Gordon Ramsay 13.7% - Tana Ramsay 1.7%
  • Barrack Obama 13.3% - Michele Obama 3.2%
  • Gordon Brown 0.7% - Sarah Brown 0.6%
  • David Cameron 2.7% - Samantha Cameron 1.7%

Research carried out by OnePoll on 2,000 people in June 2009. For further information please contact the British Egg Information Service on 020 7052 8899